Brac Bank, a leading commercial bank in Bangladesh, serves millions of customers via branches and digital channels. The “Brac Bank Mobile App” is central to its digital strategy, offering convenient and secure banking services. This case study examines the app’s design, features, and performance, and its impact on customer experience.
We redesigned the app to enhance user experience with a refreshed interface and updated features like unified account management, simplified transfers, and personalized banking product recommendations. The project aims to boost customer satisfaction and support the bank’s digital transformation goals.
During each phase of the design process, I focus on the users and their needs in user-centered design (UCD). I use a variety of design and research techniques to make products that are highly usable and accessible for users during the design process.
Problem Finding
User Research
Design Strategy
Competitor Analysis
Brain Storming
User Flow
Information Architecture
Paper Sketch
Hi-Fi Wireframe
Visual Design
Prototype
User Testing
Mobile App, UX Casestudy
Ecommerce, Website Design, UIUX
Ecommerce, Website Design, UIUX
