The JNPR website redesign aimed to enhance user experience, boost engagement, and increase sales. The old site had navigation issues and did not effectively showcase JNPR’s unique, alcohol-free spirit. By introducing intuitive navigation and advanced search options, we better served health-conscious customers seeking natural ingredients and elegant taste. These improvements led to higher user satisfaction, increased engagement, and higher conversion rates, positioning JNPR as the premier alcohol-free spirit made in France.
Our target audience for JNPR includes health-conscious individuals who prioritize natural ingredients and elegant tastes in their beverages. These consumers seek sophisticated, alcohol-free options that align with their lifestyle choices. They value quality and are looking for a refined drinking experience without the negative effects of alcohol or added sugars.
Our design process focuses on the business’s customer base and goals. It includes conceptualizing, conducting research, defining the layout, and creating a wireframe to ensure user engagement and easy navigation.
The enhancements to the JNPR website have led to a substantial increase in user satisfaction and engagement. Visitors now enjoy smoother navigation and find it simpler to discover their preferred products. Moreover, the emphasis on customization has broadened the customer base, resulting in a surge in personalized product purchases. Consequently, JNPR has experienced a marked rise in conversion rates, solidifying its position as the premier choice for sophisticated, alcohol-free spirits.
Ecommerce, Website Design, UIUX
Mobile App, UX Casestudy
Ecommerce, Website Design, UIUX
